SMEs的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列免費下載的地點或者是各式教學

Mastering the Processes of Strategic Management: Evaluation, Planning, Implementation, Control

為了解決SMEs的問題，作者White, Margaret A.,Lavin, Geraldine 這樣論述：

Margaret A. White, Ph.D.Margaret A. White is an emeriti professor. She retired as The Fleming Companies Professor in Technology Management in the Spears School of Business at Oklahoma State University. She most recently taught full-time at Maynooth University, Ireland. She has a Ph.D. in strategic m

anagement with a minor in Industrial Engineering from Texas A&M University. Her undergraduate degree in mathematics and her MBA are from Sam Houston State University. Her research interests are in the areas of strategic process and systems, management of technology and research methods. She has publ

ished in a number of journals including Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Strategic Organizations, Organization Studies, Organizational Psychology Review. In addition, she has co-authored several books including the Management of Technology an

d Innovation: A Strategic Approach with Garry Bruton (Publisher--Cengage). She has served in a number of roles for international management organizations--she is currently Chair of the Ethics Adjudication Committee of the Academy of Management and was the first Chair of the Research Methods Group of

the Strategic Management Society. Dr. White has served and serves on several non-profit board of directors. In addition, she has been a serial entrepreneur/small business owner. Currently, she is a minority owner of Fusion DataNet LLC and serves on the Board of Directors as the Chief Strategy Offic

er. Geraldine Lavin, BComm, MSc, CMC, Geraldine is an Education and Learning Consultant with over 25 years experience managing programmes, designing and delivering modules, training courses and business solutions to third level, private and public organisations. Through combining a career in third l

evel and working with businesses she merges research-led critical thinking and academic rigor with a solid focus on practical application. She provides training, business development, strategy and personal skills development resources to industry, primarily to SMEs, business support organisations an

d education providers. The main focus of Geraldine’s work to date has been with business support organisations that work with organisations at the start-up and scaling stages of their development. She has also lectured and completed research projects at a number of third level institutions in Irelan

d, including the Institute of Banking (UCD), UCD Michael Smurfit School of Business, DCU Business School, DCU Ryan Academy, the TU Dublin Graduate Business School and the School of Business, Maynooth University. She has also lectured abroad in CESUGA (Spain) and APMI (Hong Kong and Singapore). She i

s a founding director of 3rd i Ltd, a company providing business development and learning solutions. She is a PhD candidate in DCU exploring the area of unformal learning in early stage food businesses. She holds an undergraduate degree in Commerce and a MSc in Business Studies from UCD. She is a Ce

rtified Management Consultant (CMC) and Fellow of the Institute of Management Consultants and Advisers (IMCA, Ireland) and a recipient of the Academic Fellow Award, nominated by the IMCA to the international Management Consultants Organisation, the ICMCI, in recognition of her contribution to the de

velopment of the Irish Consulting Industry.

SMEs進入發燒排行的影片

感知價值、互動行為、印記對消費者品牌忠誠度

為了解決SMEs的問題，作者林立偉 這樣論述：

2020 年網紅直播在中國大陸掀起了一股旋風，包括了天貓的直播帶貨，消費者喜歡買賣雙方彼此間的互動關係，包括了主播跟消費者直接的互動與回答，可以進一步的來增加消費者的品牌忠誠度。消費者喜歡一些贈送禮品與主播來互動，透過消費者的資訊傳播，進一步的來達到消費者對於品牌的認識和感知價值，主要的目的得到消費者的品牌認同。本文主要的目的在於解決直播帶貨消費者的品牌忠誠度，我們使用了印記理論來應用買賣雙方的互動和交易觀念，並且進一步來創造直播商品和平台的品牌忠誠度。我們的研究結果顯示，研究中發現了感知價值、合約、互動對於印記皆有正向的關係影響，而印記會對於品牌忠誠度具有假設有正向的關係。本文透過結構方程

模式來建立起驗證結構和衡量之間的關係，並應用了網絡問卷調查分析調查，其結果具有顯著關係，可以提供給產學合作參考，具有一定的價值性，其中4 個研究假設皆獲得支持。

Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent

為了解決SMEs的問題，作者 這樣論述：

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches t

o managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and touris

m. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public imag

e in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitali

ty, branding and employment.

疫情領導力與系統彈性：如何在Covid-19 疫情期間緩解危機與維持競爭力

為了解決SMEs的問題，作者Ali Akbar Anggara 這樣論述：

過去的學者們分析出某些因子如企業動態能力、獨特能力會影響競爭優勢。然而，在疫情意外於全球大流行的狀況下，這些因子亦無法如過去的研究一般發揮影響力，這也使得企業在維持競爭優勢上更加困難。因此，本研究試圖為全球疫情大流行這樣的突發事件開發一種新的商業模式。本研究假設大流行領導力和系統彈性將加強獨特能力與競爭優勢之間的聯繫，另外，本研究亦提出了一種新方法，將曲線性納入「大流行彈性管理」的調節影響中，這個詞是將大流行領導力與系統彈性相結合而創造出來的。 本研究是以200 家印度尼西亞的公司和跨國公司為樣本，使用結構方程模型驗證本研究的假設。 此外，還進行了穩健性測試以分析結果並模擬此模型在各種場景中

的應用。研究結果表明，透過獨特的能力，動態能力和競爭優勢之間存在良好的相關性；另外，大流行領導力和系統彈性也能有效調節獨特能力與競爭優勢之間的關聯。同時，本研究也發現大流行彈性管理是透過 U 形曲線模型調節獨特能力與競爭優勢之間的關係。關鍵詞：獨特能力、競爭優勢、疫情領導力、系統彈性、疫情彈性管理