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組織同形化與動態能力對電商營運模式之探討 ：以外貿廠商為例

為了解決Google logo 2022的問題，作者黃偉誠 這樣論述：

近年來行動科技的普及，使電子商務不但改變了消費方式，更帶動全球B2B和B2C電商市場規模急速成長，甚至改變全球交易行為和商業模式，更因為新冠疫情肆虐催化下，以致加速全球電子商務發展的腳步和節奏，使各電子商務平台迅速成長崛起，消費者需求越來越難以捉摸，使同業間的競爭越來越激烈，加上因為賣家數量的增加，使電商市場呈現出同質化現象越來越嚴重，投入跨境電商之企業趨同形現象發展，其中同形化範疇含括了物流、品牌行銷、廣告、數據分析、通路、零售及店舖經營、媒體、創意、人才培養等多方面，同形化市場加速了廠商間競爭窘境。有鑑於此，本研究欲探討外貿廠商投入電商營運活動中，在網路行銷、關鍵字規劃與分析、數據分析、

文案與數位媒體行銷等方式趨向模仿同形時，如何在同形化的電商市場中審視自身資源，充分發揮企業動態能力，打造自身差異化，進而擬訂營運模式。本研究採個案訪談法，共訪談五家曾獲得電子商務成就或優異表現之個案公司，探討個案廠商投入電商營運之動機，並如何從市場同形化過程中找出企業營運模式和發展動態能力以增加企業生存機會。本研究結果發現，在組織同形的跨境電商市場中，個案企業在投入跨境電商皆會使用投放廣告、官網SEO、Google關鍵字、Google ads、影音行銷商品影片在間接與平台一同串連，來達到曝光度最大化；平台選擇上，發現皆以阿里巴巴國際站為主要使用的跨境電商平台，因為阿里巴巴國際站長年開設客製化的

企業培訓課程輔助台灣中小企業邁入外貿，上述皆是在高度競爭同形化的電商市場中必須做的事情；最後真正突破同形化的關鍵為企業不斷增進自身企業能力以及審視整體市場來調整自身策略，進而從同形化中異形出自身公司的電商DNA，顯示出其企業自身差異化，達到企業的永續經營，在跨境電商市場之競爭趨向同形的現象中真正脫穎而出關鍵。本研究期能透過此研究，讓中小企業了解跨境電商之營運模式，讓有意轉型之中小企業了解企業在同形化市場當中具備之電商思維態度與能力，且需能與時俱進的調整營運方式，以追求企業成長和發展。

The Impact of the COVID-19 pandemic on Contraceptive Utilisation among University Students in Eswatini

為了解決Google logo 2022的問題，作者NONJABULISO TFWALA 這樣論述：

AbstractTitle of Thesis : The Impact of the COVID-19 pandemic on Contraceptive Utilisation among University Students in EswatiniAuthor : Nonjabuliso TfwalaThesis Advised by: Che-ming Yang, M. D., J. D., PhD.Background: A new disease emerged from Wuhan, Hubei province in China, the novel coron

avirus disease 2019 (COVID-19) in December 2019, effecting a change in humans’ daily lives in many aspects. The COVID-19 pandemic as announced by the WHO and its related control measures has had a serious impact on social life, economic growth, and health. The Kingdom of Eswatini like most governmen

ts put a partial lockdown on the 27th of March 2020 and other control measures to control and prevent the spread of the virus. University students’ lives were changed in many aspects; closure of schools, access to services including health services such as Sexual and Reproductive Health, limited tr

ansport, curfew and social distancing.Purpose: The study aims to assess the impact of the COVID-19 pandemic on contraceptive utilisation and practices among university students in Eswatini.Methodology: A cross-sectional study was conducted. An online self- administered questionnaire was administered

through social media platforms to university students of reproductive age (18 -49 years) in Eswatini. 209 participants were conveniently sampled to participate in the study. Data were analysed using SPSS version 18; descriptive statistics were used to describe the population's sociodemographic char

acteristics, chi-square and logistic regression were used to determine any relationships between predisposing factors, enabling factors and needs factors and contraception.Results: 72.9% of the participants were using modern contraceptive methods during the pandemic and only 11.6% reported a change

of contraceptive practice during the COVID-19 pandemic. A few (22.1%) reported contraceptive access difficulties due to the pandemic however they were able to use contraceptives. Sexual partner relationships were significantly related to a change of contraception practice. Participants who did not p

lan to get pregnant were four times more likely (OR=4.10;95% CI: 1.34 to 12.50) to use contraceptives and 77 % less likely (OR=0.23;95% CI: 0.06 to 0.10) to change their contraceptive practice. 50% of those who got pregnant during the pandemic reported non-use while the other half reported having be

en using a contraceptive at the time of conception.Discussion: This study has shown that the COVID-19 pandemic had a positive impact on contraception among university students in Eswatini. High contraceptive use was observed, and low change of practice among university students of Eswatini. The desi

re to avoid pandemic pregnancy was a driving force for contraception.Keywords: Contraceptive utilisation, COVID-19, Pandemic, Impact